Apart from being the link between the product and its unique set of information, the same Smart CE Marking can also connect manufacturers with the users of their products respectively their clients. Beyond offering the obligatory product information, the same link can be used to deliver targeted information to users, such as health & safety information, guidance (videos) on the use and installation of the product, etc. But information can also flow back to the manufacturer, e.g. allowing him to trace products to their final place of use and thus facilitating compliance with the CPR.
The same benefits could be achieved using a proprietary digital format, but the financial burden to develop apps can be considerable and users would be forced to install multiple apps and tools. The harmonised Smart CE Marking digital format allows sharing the financial burden and enables third parties to develop horizontal tools and apps for a whole range of products.
Smart CE Marking will help capitalise the implementation costs of the CPR, by turning burden into benefits.